VISDA’s Privacy Policy

Who are we?
The website you are visiting is owned and operated by VISDA – Visuelle Rettigheder i Danmark S/I, Bryggervangen 8, DK-2100, Copenhagen. VISDA is the data controller and the company that you should contact with any questions or requests.

Why and for what purpose do we collect your personal data?
VISDA processes personal data for several purposes, primarily in connection with collective copyright management, image licensing agreements and customer care and administration.

Where do we collect your data from?

We collect personal data, which you have provided to us for instance:

  • when you give them to us by accepting cookies,
  • when you communicate with us via email and other channels,
  • when you purchase image licences from us,
  • when you apply for a job with us, when you respond to our communications
  • when you make a request for information.

When we manage your copyrights, we will also collect your personal data in connection with our collective management of your copyrights, as approved by the Danish Ministry of Culture. You can read more about your rights in relation to collective management here.

What personal data do we collect?
Through the use of our website
When you interact with our website, we collect cookies in order to ensure that the website functions properly and that it can be optimised. You will find more information about this practice in the “Cookies and Pixel Tags” section below.

When you buy image licences
When you purchase image licences, we collect your name, address, email and payment details so that we can fulfil our contract with you regarding delivery of licences for copyright protected materials.

When we manage your copyrights
If you are a rightsholder, we collect your name, address, email, bank details and civil registration number (CPR) in order to comply with the legal requirements on the collective management of your copyrights.

What data do we collect from other sources?
We collect information on you from social media, including data generated when you interact with us and data on the content you access on social media. This collection of data is governed by the privacy policy that applies to the relevant social media site and we encourage you to read through and familiarise yourself with such policies.

If you are a rightsholder, we collect information on the use of your copyrights from other management organisations as a part of our copyright management work.

How do we share your data?
We do not sell or otherwise transfer your personal data with third parties for their own independent use, except as specifically described in this privacy policy or when we first acquire your express consent to do so.

We share your personal information with suppliers who perform services on our behalf; e.g. hosting services, email services and analytical services. We also share data with payment card suppliers and suppliers of information and communications technology. No matter how your personal data is used either by us or by suppliers that provide services on our behalf, we always take the appropriate measures to make sure your personal data is protected.

We may share your personal data in order to comply with legal obligations or if it is necessary in order to fulfil our contract with you or if it is necessary in order to deliver our services.

As a general rule, we do not transfer your personal data to countries outside of the EU/EEA. In special cases where we do transfer data to countries outside of the EU/EEA in connection with our management of your copyrights, such transfers are only made to approved management organisations with whom we have agreements on the exchange of personal data.

When do we delete your data?
We do not store your personal data for longer than necessary in order to fulfil the purpose for which we collected your data to begin with, or for longer than needed in order for us to comply with our legal obligations to you or to otherwise secure our rights.

With regards to job applications, we delete your personal data six months after issuing a final rejection of the job application in question.

When you purchase image licences, we delete your personal data upon expiration of the copyright for the work that you have purchased a licence for, unless payment is made up until or after expiration of the copyright. In these cases, we delete your personal data five years after the end of the financial year in which the last payment is made in connection to the copyright for the work that we manage (financial year = 1 January – 31 December).

If we are managing your copyrights, we will delete your personal data when the copyright to the works we are managing expires, unless payment is made up until or after expiry of the copyright. In these cases, we delete your personal data five years after the end of the financial year in which the last payment is made in connection to the copyright for the work that we manage (financial year = 1 January – 31 December).

We delete cookies and tags six months after collection.

Cookies and pixel tags
We use a range of methods, such as cookies and pixel tags in order to collect various kinds of data, and this can include (1) IP address, (2) personal cookie identifiers, cookie data and data on whether or not your device has software that can access certain functions, (3) personal device identifiers and device type, (4) domains, browser type and language, (5) operating system and system settings, (6) country and time zone, (7) previously visited websites, (8) data on your interaction with our website, such as your clicking behaviour, purchases and selected settings, for example, and (9) time of access and reference URLs.

At a general level, we use two categories of cookies on our website:

Functional: These cookies are necessary for the website’s basic functionality and are therefore always activated. Functional cookies ensure that your device is remembered and recognised when you browse our website on a single occasion or from time to time, if this is what you want. They enable purchases and help in connection with security problems and regulatory compliance.

Performance: Performance cookies enable us to improve the functionality of our website and to monitor how it is used. In some cases, these cookies improve our processing times in connection with your requests and they enable us to remember your website settings. Deactivating performance cookies may impair tailored recommendations and the website’s overall performance.

You can see a list of the cookies we place on your computer when you visit our website here. (Only available in Danish)

If you do not want us to place or read cookies on your device, then you have the option to disable cookies in your web browser, which allows you to select which cookies you want to allow, block or delete.

You can also set up your computer to alert you each time a cookie is sent, or you can choose to deactivate all cookies. You can do this in the settings pages on each of your various browsers and devices. All browsers are a little different, so check the help function in the browser you use to find out exactly how you can go about changing your cookie settings.

How do we secure your data?
We choose only to use suppliers that implement security measures in accordance with proper industry practices for good IT security and we only use encrypted data communications whenever we transfer or send personal data. This involves, when necessary, appropriate and possible, acquiring written guarantees from third parties that have access to personal data in which they detail and confirm that they will protect your personal data using measures that are designed in a way that provides a sufficiently high level of protection.

However, no information system can be 100% secure, so we are unable to guarantee the absolute security of your data. Furthermore, we cannot take responsibility for the security of data that you send to us via networks we do not control, including the internet and wireless networks.

What are your rights?
You are entitled to have your personal data updated or deleted in the event that they change or if you believe that the personal data we have collected on you are inaccurate.

You can also request that we provide you with insights into what personal data we store on you and, in certain cases, you are entitled to have your personal data sent to you in a structured, commonly used and machine-readable format.

You can request that we stop or limit our use of your personal data. Likewise, you can also request to have your personal data deleted, if we do not have a legal right or obligation to continue storing them. If you request that we stop or limit our data processing or delete your personal data, this may mean that we will be unable to fulfil the contract that we have with you as a result.

Should a security breach occur, we will inform you and the relevant data protection authorities about the breach in cases where it entails a high level of risk for your rights and freedom.

You are entitled to complain to the Danish Data Protection Agency about our processing of your personal data. If you want to discuss or exercise any of the rights you may have, you are always welcome to contact us.

Contacting us
If you would like to contact us with any questions about our privacy policy or in order to exercise your rights, you can reach us in any of the following ways:
– By post: VISDA – Visuelle Rettigheder Danmark S/I, Bryggervangen 8, DK-2100 Copenhagen.
– Email:

When making your request, we ask that you clearly state your identity and what your inquiry concerns. We will ask you to document your identity if it is not clearly enough established in the first message that you send to us.

Changes to this privacy policy
We may change this privacy policy from time to time in order to adapt it to new technologies, industry practices or legal requirements, or for other purposes. We will notify you via email and through our website if these changes are significant and, if required by applicable legislation, if we need to collect your consent.

Governing law and jurisdiction
The use of our website is subject to Danish law and any disputes which relate to or arise from the use of our website shall be settled by a court in Denmark.